The Great Recap Episode, Part 2

Avid anime fans will know what I am talking about when I mention Sunrise Studio.

Sunrise is the studio behind your blockbuster anime hits like Gundam Seed (and its less watchable sequel Gundam Seed Destiny), Mai Hime, Mai Otome and the currently airing Code Geass. Sunrise's anime are populated by a huge cast of characters, all with particular quirks and very distinct personalities.

Sunrise's anime plots are also riddled with fantastical plot twists and one can expect intense emotion (sometimes) from the characters within. Whether it be mechas, magical girls or harems, Sunrise will manage to make any story seem like you're watching an opera (or space opera in the case of Gundam).

But for all its merits, Sunrise has this one huge flaw which is inexcusable: the cheap use of the recap episode. The typical Sunrise anime will be so full of plot twists that the studio despairs over its fanbase losing track of the shenanigans and exploits played out on TV. 'The fans cannot be left behind! They must be periodically updated on what has gone on!'

What spawns from this line of reasoning is the oh-so-often use of that bane known as the Recap Episode. After approximately 10 episodes, Sunrise feels 'obliged' to let its fans have the Recap Episode: its simply a rehash of already aired episodes, edited to look like a summary of the plot highlights, with a voice over to make it all uber-serious (and also to mask the fact that they reused images and scenes). The real fans know though that it is another Sunrise cop-out: the studio is just saving money and stretching the season for what it's worth.

In other words... a sell out (to the hardcore fans, at least).

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Any blog that has been around long enough (and is read often enough) will have been trolled through a search engine, RSS feed aggregator or something similar. I guess my blog is no exception, and since I've started using StatCounter, I've been able to see the search keywords which have led unsuspecting readers to my blog.

Since a free account on StatCounter did not allow me to keep more than a hundred recorded 'pings', I've been diligently keeping a record of the keywords offline. Bloggers out there often have one of those posts where they 'exhibit' these keywords, make funny observations about some of them, and generally boast about their perceived readership (how they get such grandiose notions from the keywords that led to their site is a mystery).

For myself, I guess I am no exception. Therefore, like in any Sunrise anime, my recap post is meant to highlight some of those posts that inadvertently drew the most hits from search engines (the keywords are in italics; my comments are below):

1. The MarkStrat one

"secret of markstrat online"
- this one sounds like a kungfu manual

"how i won markstrat"
- future b-school bestseller if this ever gets written

"what can i apply in real world from what i learnt in markstra"
- in brief: nothing

"markstrat blog"
"markstrat cheat"
- tsk tsk tsk...

"secrets to be successful in the markstrat game"
- there are none: you already have them

"tricks for markstrat"
"hints for markstrat"
- how about hooray for markstrat?

"markstrat wisdom"
- wise indeed...

Sometime last year during my MBA, I did this elective called Market Driving Strategies that is really about all of us playing a simulation called MarkStrat. It proved frustrating to the losing teams playing it that most of us were looking for ways and means to turn things around. I wrote a couple of posts about it.

Little did I expect that there were others like myself out there who had little idea what was going on. But, unlike them, it never occurred to me to troll the blogs for hints on how to win MarkStrat. Some guys did though as is evident above.

In fact, I get most of my random one-time hits from people trolling the net for MarkStrat hints. These guys are quite desperate if they think anyone out there has the answer for them. What's little understood is that MarkStrat isn't about winning it: it's about learning from it (even while losing).

Link to MarkStrat post

2. The Ice Cream Case

"ice-fili what happened"
- you really want to know? You REALLY wanna KNOW???

"wtp ice fili"
- I'm not willing to pay a single cent, mind you. WTP = Willingness to Pay

"ice-fili mba case"
"strategy for ice fili"
- Sell, sell, sell... oh wait that was in March, Buy, buy, buy

"ice-fili advantage"
- phick... phock... phick... game, set, match, ice-fili.

Ice-Fili is this Russian ice cream company that is an interesting example of a former government-owned enterprise rising out of the ashes of the Cold War. The case was written with detailed data and enough information with which to teach a Strategy 101 course.

All your strategy concepts can be covered with the material: Willingness-to-Pay, Value Chain, Cost-to-Serve, Value Delivered, Competitive Advantage, Value Innovation, Five Forces, etc.

Being an oft-used case, I guess there are other b-schoolers out there who troll the net for any information they can glean about it.

That is, again, a problem: there should be no additional information needed to understand the case. The case is written to be self-contained. If any information were to be used at all, it should already be within the case itself.

Anyhow, for the Dec '06ers, Ice-Fili was a bad reminder of a badly taught course: our entire Strategy course was based on that ONE case, to the point where we even had our exam on it. Not one of us was interested in ice cream for a while after...

Link to Ice-Fili post

3. The Great Casino Debate

"seah chiang nee tragedy and the casino debate little speck"
- poor Seah Chiang Nee...

"IR parliament house balakrishnan"
"Vivian Balakrishnan"
- Singapore's favourite eye surgeon became Singapore's least favourite sell-out

"IMPACT OF JACKPOT TAKINGS WITH THE SET-UP OF IR IN SINGAPORE"
- none at all I'm sure... your SAFRA clubs are safe because the uncles and aunties won't be able to afford the entrance fee

"chia teck leng"
"chia teck leng christianity"
- rotting in jail now...

"singaporeans spent at turf club"
- ... to see horses run in circles

"legalized gambling deontology"
- 3 words you'll seldom see next to each other

"Parliamentary speech by Khaw"
- hear ye, hear ye

"legal age for gambling on cruise ships"
- probably lower than the legal age to have sex

"casino AND integrated resort"
- Yes... one and the same, only in Singapore

"effect erosion in genting malaysia"
- not something a non-geologist like me will talk about

"social responsibility activities of genting"
- check back again in your next life

"IR debates in Singapore"
- now we're talking

The extent to which Singaporeans were interested in articles on the casino / IR issue surprised me, even when it is no longer a topic of discussion.

To put things in perspective, I wrote my Ethics essay on the Great Casino Debate in Dec 2006, a whole year and some since the debate raged in parliament and in the media. And prior to the debate, even, the idea was mooted by government leaders, there were hushed whispers about it happening, and there occurred the great hullabaloo about calling them Integrated Resorts (for political reasons).

In any case, I am heartened to find folks out there still looking for information on the IR debate. My own research was based on articles I trolled off the net (most were dutifully referenced and noted in the essay).

The strange thing is that, when the debate was at its most intense, it was already a moot issue: the powers that be had already made the decision. The post-decision consultation was just that: all talk. Hot air for the sake of respectability perhaps.

I hope the debate served as that point in Singaporean history where its people finally understood that they have been hoodwinked by a government that is, up till now, still unwilling to listen without first making up its mind. Things must change. Things will.

Link to Essay on the Great Casino Debate

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Next week: Another recap episode! This time, I want to go into the funnier and less often observed keywords that have led to greyscalefuzz. Stay tuned!

Getting Attached to my Baby

It's not what you think.

The game: MarkStrat *

The Baby: SITH. Again, it's not what you think. SITH was the brand that I was the brand manager for (among other brands) and I named it, nurtured it, and am now watching it die. (sobs) MarkStrat brands follow some naming convention that restricted the first two letters for our firm's brands to SI, so I thought SITH would make a somewhat sinister dark horse brand to challenge some incumbents in another segment. (sorry... lotsa marketing speak there - ask me what it means sometime).

The game started off real fine: you are one firm, fighting five other firms in a marketing battle to the death. You decide what new products to introduce into the market, whether to break into the new innovative product space (read: Blue Ocean) or duke it out in the arena of endless despair (i.e. current product space a.k.a. Red Ocean). You also decide how much R&D (dirty word... dirty, dirty word) you want to do. You also have to decide how many salesmen to hire and fire and how much advertising you want to do. You think about what your stupid finicky customers want, what they think of your product, and whether you freaking care about it. All because you want to position your product at the right time, the right place, to meet their requirements (or they freaking don't buy those damn things!).

It is exhilarating when you're at the top of the game.

It is exasperating when you're not, and guess where my group went today.

Yup. Bottom of the food chain. From being top dog, we ended up being gutter guppies. What the heck happened???

The group kind of malfunctioned: no system to our plans, no system to our approach, no one process to rule them all. So, like the headless chickens of lore, we ran around spewing half-baked MBA marketing-speak by the bloody gushfuls, pretending like we're the best marketing strategists any firm out there can hire.

Well look where we are now folks. "How now, brown cow???" ARGH...

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Ok, there is hope: the game is just half over and there're more rounds to play. Being the constructive nice person that I am (when I'm not being an explosive opinionated jerk), I'm going to work at actually fully understanding the tricks of the simulation. The trick about it all is that it IS just a simulation. The scary thing though is that it is quite close to being like the real world and that frightens me: the thought that the real world can seriously be modeled.

I guess the deal with MarkStrat is this: play it like it is a game, because that's what we do with real life anyhow. Treat it like a game and you won't be afraid to take risks. Play it like a pro and managing risks becomes part and parcel of your existence (ah... but the oh-so-clever finance gurus will say that you should make that decision only after using your risks to VALUE your options... but that's another story).

So lesson learnt: keep it real, keep it sane; it's just a simulation.




(and damned if I can't beat it)


* Here's the brief explanation: MarkStrat is a marketing simulation developed by 2 INSEAD professors using mathematical models based on a theoretical marketing foundation. It is used to learn strategic marketing concepts such as brand portfolio strategy or segmentation and position strategy, as well as operational marketing.
-- MarkStrat Online Student Handbook

I Scream!

As if we haven't had our fill of ice-cream, guess what we were plied with today for our Marketing exam? That's right. Yet another ice-cream case.

Okay, I'm getting ahead of myself. It all started with a little Russian ice cream company...

Back in mid march when the second period at INSEAD was kicking into high gear, our Strategy professor (a certain Argentinian of much pomp and gesture) decided that the best way to "learn strategy" was to have us analyse the Russian ice cream market and do a strategic proposal for Ice-Fili (its an actual Russian ice cream manufacturer).

Well what did we learn from all that? Besides the obviously useless knowledge of how ice cream was manufactured, there was a Porter's 5 Forces analysis of the industry, a market sizing (you're supposed to do one for the present case and a forecast for the future), a value-chain analysis which revealed that distribution was the key problem for Ice-Fili. Furthermore, there was the ubiquitous Willingness-to-Pay (WTP) vs. Cost Advantage analysis, plus a detailed analysis of Ice-Fili's competitive advantage over its rivals.

Oh and it wasn't just a case of delivering the report and being done with it. It wasn't that easy - the Argentinian of dubious distinction decided that we also have to critique each other's reports. And the critiques must come with a sincere and frank analysis of why their analysis works / doesn't work and where it is lacking. Wow - in addition to having piles of assignments from Finance, Marketing, Process Operations Management, Managerial Accounting and OB, our Strategy professor wants us to READ the nonsense we produced, and DO his job for him.

How fun.

So we did. Sometime in early April. Then what?

So the Argentinian Aardvark (at this point, I'm not even certain he's Argentinian. Maybe he's Spanish but who cares? Let's assume he's Argentinian. On a side note, "Argentinian is a damn hard word to type. Damn that Argentinian) tells us that what we've produced was of 'tremendous quality', and we should 'leverage on the incredible learning opportunity', and that we had 'collectively learnt an enormous deal'. And so on with the bombast.

Then what?

Then the Argentinian (ah... I discovered copy-paste!) with his Hand of God decides that our strategy exam is going to be based on... you guessed it!... the Russian ice cream market, with particular emphasis on that hated 2 syllables: ICE-FILI!

By this time, we were going to riot. The worst was that he had the cheek to say that what we had produced in our reports was IT. Like in, 'go read your COLLECTIVE WISDOM and DISTIL IT into your exam answer'. Like hell that is helping anyone because nobody had any idea which report was good, and which was bad in the first place.

Ah well... Some changes took place and we now have a saner strategy examination - but it was still about Ice-Fili, like anyone really cared anymore. Everyone was sick of Ice-Fili, Russian ice cream and anything remotely related to ice-cream.

Oh, until today. Our marketing professor decided to join in on the act and gave us an exam case on - you guessed it! - ice cream!

But heck, I found it fun though. How do you segment the ice cream market in the UK? How do you position Delice as the ice cream sandwich of choice? What is the advertising strategy you'll employ?

I wrote and I wrote till my wrists hurt. And none the worse after coz I think this exam was a breeze. And what's there to do to celebrate the end of it?

I headed to the bar and ordered some ice cream. Yeah.....