Instead, Instead, Instead

I'm appalled at the state of English spelling on the Internet. Kids out there seem to have brought their IRC-speak into SMS-speak and eventually allowed all of that unintelligible nonsense become some form of netspeak.

I'm not complaining though: I'm guilty of using my own abbreviations and shortened words as well, but a google search I did a long time ago (back when I was thinking about applying to B-school) showed me something interesting about misspelling words. I googled "INSEAD" and when analysing the search results, I saw links to: INSEAD's various websites; newspaper articles referring to the school; the odd gushy blog post from alumni, participants or newbie; and a whole ton of unrelated pages trawled out by the fantastic search engine.

The unrelated pages all had ONE trait: on each and every one of them, the author of that page had mis-spelt the word "instead". Instead of typing "instead", their quick fingers missed the 'T'. It's probably one of those mistakes which are rather easy to miss when scanning for typos. When Google bolds each and everyone of those mistakes though, it can end up somewhat embarrassing to look at.

Fast forward to present day: I ran the search again in Google today and it turns out that the search engine's code has been updated - it looks for INSEAD in keywords, titles, and in articles where words such as 'B-school' and 'MBA' appear. Sure took them long enough to fix it - probably attributable to the recent spike in Google hirings at INSEAD.

For the heck of it, I also ran the same search through Technorati and Google's Blog Search. Technorati's 5th ranked search result was a typo (top 4 were INSEAD related). Blog Search did better: result #75 was its first typo related retrieval.

Moral of the story? Having a name that is one letter shy of an easily misspelt and often used word is probably not a good idea.

PS: Some folks here have made a business out of helping folks out there with misspelt translations. Interesting stuff, but INSEAD is unfortunately not a misspelling for 'instead'... it is a real-life B-school alas.

PSS: Some folks mentioned in this article cashes in on the spelling misfortunes of others to make that quick buck on eBay. Damn... I should have thought of that. Sure beats some of the stupid business ideas I've heard in B-school.

PSSS: I'm putting a lot more hyperlinks in my blog these days - it makes the Snap Preview so much cooler (I do have a nagging feeling though that some folks out there dislike having hyperlinks blow up like word bubbles in a comic book)